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So far WAG Inc. has created 62 blog entries.

Tech-Savvy Seniors Are Tapping into Healthcare

There are many misconceptions about seniors and technology. Sure, they may have grown up in a time without smartphones, but the idea that seniors aren’t embracing technology is far from true. According to a recent study, 60% of seniors are regularly using computers and 40% own smartphones. One-third of seniors surveyed said that they [...]

2017-12-02T01:00:56+00:00 December 2nd, 2017|General Marketing|

How Local Search Ads Can Boost Your Healthcare Brand

In the age of consumer-driven healthcare, it’s undeniable how important a good ranking on Google is for a healthcare brand. Those that want to stand out need to make an effort towards increasing their visibility online, but it can prove to be a challenge without having a spot in Google’s 3-pack listing. Thankfully, Google [...]

2017-11-21T01:43:38+00:00 November 21st, 2017|Search Marketing|

7 Tips for Posting to Social Media

What makes a social media post successful? It’s a question that many marketers have asked themselves before. Posting to social media can sound like a breeze, but maintaining a presence and fostering engagement can be a challenge for even the largest corporation. In order to be able to create the most effective and engaging [...]

2017-11-01T18:28:45+00:00 October 31st, 2017|Social Media|

The Truth about Keywords: How Google’s Algorithm Changes Have Shifted Keyword Practices

Once upon a time, in an age of the Internet not long ago, search engines such as Google (and Yahoo, and Bing, etc.) were a mystery. How and why certain pages landed on top was unknown, and digital marketers 1.0 were desperate to find out how to get their webpages on the first page of [...]

2017-10-27T15:17:30+00:00 October 27th, 2017|Digital Marketing, General Marketing, Search Marketing|

Marketing to Healthcare Influencers

This isn’t the first time that we’re hearing about how influencer marketing is a powerful business strategy. Instead of targeting one specific audience with their messages, businesses can reach out to key influencers in their industries to act as spokespeople for their brands. It’s been utilized by many different industries before, but influencers are [...]

2017-10-27T15:04:58+00:00 October 12th, 2017|Digital Marketing, General Marketing, Online Marketing, Social Media|

Current Trends in Healthcare SEO

Society has become more digitally savvy than ever before. Research indicates that seventy-two percent of internet users looked online for health information within the past year, while forty-seven percent searched for information about health professionals. Search engine optimization (SEO) helps ensure your practice continues to be visible in search results, but it’s a process [...]

2017-10-27T15:10:49+00:00 August 8th, 2017|Search Marketing|

The Marriage of Healthcare and Tech

As consumers become increasingly more reliant upon their digital devices, the partnership between healthcare and technology has become even more important. Pharmaceutical firms, healthcare providers (HCPs) and other invested tech field parties have been working for years to launch tools that combine the need to inform and educate patients, leading to better health. Known as [...]

2017-10-27T16:59:35+00:00 April 5th, 2017|Digital Marketing, General Marketing, Mobile Marketing|

Digital Ad Spend in the Healthcare Industry

With so many different practices out there — not to mention so many differing opinions and DIY diagnosing on the Internet— healthcare providers have to be creative in how they attract referrals and new patients, and how they maintain their current patient rosters. As we’ve told you before, traditional methods of advertising — think direct [...]

2017-10-27T15:32:32+00:00 January 24th, 2017|Digital Marketing, Search Marketing|

Reputation Management: What Are Your Patients Saying About You?

For businesses, particularly healthcare businesses, it has always been important to have a good reputation. After all, what your patients say about you can be the best — and worst — publicity. But in today’s day and age, when anyone with a computer and an Internet connection can say whatever they like about you publicly, [...]

2017-10-27T15:35:05+00:00 December 15th, 2016|Branding|

Introduction to Inbound Marketing: Why It’s Your New Secret Weapon

Marketing has undergone a makeover. Don’t believe us? Just look around. Gone are the days of flyers slipped into your mailings. Practically everyone has an ad blocker to stop annoying pop-ups. And data shows us that 86% of people skip television ads — so it’s not just your mother pressing “mute” at commercials. But while [...]

2017-10-27T15:38:02+00:00 December 1st, 2016|Content Marketing, Online Marketing, Search Marketing|