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So far WAG Inc. has created 63 blog entries.

Marketing to Healthcare Influencers

Reach Your Audience With The Power of Influencers. This isn’t the first time that we’re hearing about how influencer marketing is a powerful business strategy. Instead of targeting one specific audience with their messages, businesses can reach out to key influencers in their industries to act as spokespeople for their brands. It’s been utilized [...]

Current Trends in Healthcare SEO

Have You Been Keeping Up With The Latest SEO Trends? Society has become more digitally savvy than ever before. Research indicates that seventy-two percent of internet users looked online for health information within the past year, while forty-seven percent searched for information about health professionals. Search engine optimization (SEO) helps ensure your practice continues [...]

2018-03-24T02:20:46+00:00August 8th, 2017|Search Marketing|

The Marriage of Healthcare and Tech

Digital Health Solutions Are Becoming The Future of Healthcare. As consumers become increasingly more reliant upon their digital devices, the partnership between healthcare and technology has become even more important. Pharmaceutical firms, healthcare providers (HCPs) and other invested tech field parties have been working for years to launch tools that combine the need to inform and [...]

2018-03-24T02:24:01+00:00April 5th, 2017|Digital Marketing, General Marketing, Mobile Marketing|

Digital Ad Spend in the Healthcare Industry

The Way You Spend Your Digital Budget Determines How Many Patients You Attract. With so many different practices out there — not to mention so many differing opinions and DIY diagnosing on the Internet— healthcare providers have to be creative in how they attract referrals and new patients, and how they maintain their current patient [...]

2018-03-24T02:43:22+00:00January 24th, 2017|Digital Marketing, Search Marketing|

Reputation Management: What Are Your Patients Saying About You?

Here's Why You Need To Stay On Top Of Your Reputation. For businesses, particularly healthcare businesses, it has always been important to have a good reputation. After all, what your patients say about you can be the best — and worst — publicity. But in today’s day and age, when anyone with a computer and [...]

2018-03-24T02:46:15+00:00December 15th, 2016|Branding|

Introduction to Inbound Marketing: Why It’s Your New Secret Weapon

Marketing has undergone a makeover. Don’t believe us? Just look around. Gone are the days of flyers slipped into your mailings. Practically everyone has an ad blocker to stop annoying pop-ups. And data shows us that 86% of people skip television ads — so it’s not just your mother pressing “mute” at commercials. But while [...]

2017-10-27T15:38:02+00:00December 1st, 2016|Content Marketing, Online Marketing, Search Marketing|

How Google Analytics Can Help Your Brand Grow

Metrics. Analytics. Measuring results. Do you cringe when you hear these terms? Hey, we get it. Google Analytics can be hard to understand, and digging through pages of numbers can be a slog. But let us tell you: setting up a solid, advanced Google Analytics page is key to understanding how your website performs and [...]

How to Use #Hashtags to Increase Your Online Presence

Hashtags Aren't Just For Twitter Anymore. Using hashtags strategically and consistently can increase your online presence or that of your business, event or cause. Here are four of our favourite #hashtag Twitter statistics that highlight why hashtags are essential for creating and tracking online presence: Tweets with hashtags get double the engagement 78% brand engagement [...]

Patient Feedback vs. Site Metrics: What Do Execs Prefer?

Do You Know How To Measure Your Marketing Success? Almost half of executives are unsure how to measure marketing success. According to a March 2016 survey by True North Custom, nearly 80% of US healthcare executives use website traffic as a tool to measure content marketing success. Second was time spent on website (57.1%) followed [...]

The Time for Social Media in Healthcare Is Now

Healthcare Brands Need To Focus On Building Their Online Presence. As digital communications become more and more integrated into our healthcare marketing, brands are more clearly beginning to recognize social media’s potential to improve the patient experience and the bottom line. Consequently, the time for active engagement is now. Social media — it’s a proven [...]