Branding

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What Are Customers Saying About Your Brand Online?

Your organization’s reputation is an intangible asset. It’s imperative to have a good one, yet it’s so tough to measure. So how do you find out what people are saying about your business? Start by monitoring your business name online. Search for your company name. You may find praise, or you may find negative reviews. [...]

2018-04-19T13:39:54+00:00 January 28th, 2018|Branding, Online Marketing|

Reputation Management: What Are Your Patients Saying About You?

Here's Why You Need To Stay On Top Of Your Reputation. For businesses, particularly healthcare businesses, it has always been important to have a good reputation. After all, what your patients say about you can be the best — and worst — publicity. But in today’s day and age, when anyone with a computer and [...]

2018-03-24T02:46:15+00:00 December 15th, 2016|Branding|

7 Key Strategies to Build Your Healthcare Brand in 2016

Optimize Your Website for Mobile Devices The average consumer checks his or her mobile device approximately 150 times a day. With more than 50% of all Internet activity currently taking place on phones and tablets it is imperative to have a website that is optimized for mobile. 7 Key Strategies to Build Your Healthcare Brand in [...]

How Effective Is Your Website?

Your Website is a Vital Component of a Meaningful Online Presence. Ensuring that it is effective and up to date is key to helping your brand stand out and be found online. Redeveloping a corporate website can feel like a substantial undertaking but since your website (both desktop and mobile) is valuable to lead generation, building [...]

2018-03-25T19:13:23+00:00 February 25th, 2016|Branding, Digital Marketing, Mobile Marketing, Online Marketing|

Healthcare Marketing: Taking An Omnichannel Approach To Targeting Gen-X

Let's Look At How To Market To The Self-Reliant Patient. According to a new eMarketer report, “Healthcare Marketing to Generation X: Helping the ‘Self-Reliant’ Find Something to Depend Upon,” Gen-Xers are a uniquely powerful consumer group that is not to be overlooked. According to this report, Gen-Xers will become even more important to healthcare marketers [...]

SEO, No BS: Four Things to Avoid

Search Engine Optimization Welcome to our two-part series on SEO. Today, we’re going to discuss four things you should avoid when doing SEO. But first… What is SEO? SEO stands for Search Engine Optimization. It’s the process of getting traffic to your website from free (also known as “organic” or “natural”) listings [...]

2017-10-27T17:19:29+00:00 September 23rd, 2013|Branding, Digital Marketing, Online Marketing, Search Marketing|

Implementing Marketing Attribution

If you’ve been following our series on marketing attribution, you’ve read our Introduction, you’re familiar with the Three Benefits and you’re also aware of the Three Potential Pitfalls and how to overcome them. So now what? If we've piqued your interest and you want to implement marketing attribution, read on! You probably won't be surprised [...]

Three Potential Pitfalls of Marketing Attribution (and how to avoid them!)

By now you’ve hopefully read Introduction to Marketing Attribution as well as Three Benefits of Marketing Attribution. You may or may not have noticed, we’re pretty big fans. But what series would be complete without having a look at the other side of the coin? Our clients are wonderfully unique. We work with everyone from [...]

Three Benefits of Marketing Attribution

If you read our Introduction to Marketing Attribution, you have an idea of what it is and why it’s the next step in marketing strategy...important stuff! In this post we’ll get down to what you really want to know: what can marketing attribution do for your business? Marketing money goes where it's most effective In [...]

The Importance of Monitoring Your Business Name

Have you searched online for your business recently? Using search engines to track your business name online allows you to stay up-to-date with what your customers see when they search you, and what they might be posting online in regards to your business. It is important you remain informed through a careful review of the various [...]

A New Year, A New Brand.

Now that you’ve been hitting the gym non-stopand barely even thinking about that last pack of cigarettes you threw out a few weeks ago, it’s time to move onto phase two of your New Year’s Resolutions. Oh you didn’t think you were in the New Year’s clear already, did you? Not if you haven’t made [...]

2017-10-27T18:13:31+00:00 January 5th, 2012|Branding|