Digital Marketing

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How Technology Is Shaping the Future of Healthcare

Patient demand for a more seamless, immersive, and convenient healthcare experience has pushed providers to adopt new technologies and digital avenues that support patients long after they have left the medical office. Whereas past budgets were devoted to hospital infrastructure and clinical output, today’s consumer-driven healthcare system relies on new investments in consumer-friendly technologies to [...]

2018-11-02T09:39:37+00:00 November 2nd, 2018|Digital Marketing, General Marketing, Online Marketing|

Canada Neck and Neck with U.S. on Social Network Penetration

The North American social networking penetration is almost evenly spread across the continent. According to eMarketer’s estimate, this year, 68% of internet users in Canada will use social networks, in comparison to 68.6% in the U.S. The penetration rates will continue to vary for the following four years by, at most, 0.7%, according to the [...]

2018-04-19T13:48:52+00:00 April 11th, 2018|Digital Marketing, Online Marketing, Social Media|

Mobile Device Usage Increasing For Healthcare Professionals

You May Start Noticing An Increase In Mobile Devices At The Doctor's Office. While many patients have gotten used to the presence of computers and laptops in doctors’ offices, research suggests that they will also start noticing an increase in mobile devices. A study conducted by EPG Health Media in 2016 states that 99% of [...]

2018-04-19T13:47:05+00:00 March 30th, 2018|Digital Marketing, Mobile Marketing, Online Marketing|

Top 5 Ways to make the most out of Google Analytics

The name Google Analytics has become synonymous with free web analytics tools. If, like many business owners, Google Analytics (or GA) is your tracking dashboard of choice, you may have been overwhelmed the first time you logged in due to the sheer amount of data and reports available to you. We would have to agree with Vertical Response's [...]

2018-04-19T13:43:21+00:00 February 26th, 2018|Digital Marketing, Online Marketing, Search Marketing|

Marketing to Healthcare Influencers

Reach Your Audience With The Power of Influencers. This isn’t the first time that we’re hearing about how influencer marketing is a powerful business strategy. Instead of targeting one specific audience with their messages, businesses can reach out to key influencers in their industries to act as spokespeople for their brands. It’s been utilized [...]

2018-03-23T03:09:34+00:00 October 12th, 2017|Digital Marketing, General Marketing, Online Marketing, Social Media|

The Marriage of Healthcare and Tech

Digital Health Solutions Are Becoming The Future of Healthcare. As consumers become increasingly more reliant upon their digital devices, the partnership between healthcare and technology has become even more important. Pharmaceutical firms, healthcare providers (HCPs) and other invested tech field parties have been working for years to launch tools that combine the need to inform and [...]

2018-03-24T02:24:01+00:00 April 5th, 2017|Digital Marketing, General Marketing, Mobile Marketing|

Digital Ad Spend in the Healthcare Industry

The Way You Spend Your Digital Budget Determines How Many Patients You Attract. With so many different practices out there — not to mention so many differing opinions and DIY diagnosing on the Internet— healthcare providers have to be creative in how they attract referrals and new patients, and how they maintain their current patient [...]

2018-03-24T02:43:22+00:00 January 24th, 2017|Digital Marketing, Search Marketing|

How Google Analytics Can Help Your Brand Grow

Metrics. Analytics. Measuring results. Do you cringe when you hear these terms? Hey, we get it. Google Analytics can be hard to understand, and digging through pages of numbers can be a slog. But let us tell you: setting up a solid, advanced Google Analytics page is key to understanding how your website performs and [...]