Digital Marketing

/Digital Marketing

Majority to Access Web via Mobile Phone in Canada

Almost two-thirds of web consumers will be mobile-phone internet users by 2018 in Canada. More than half of the overall Canadian population will use the internet on their mobile phones at least monthly this year, according to eMarketer. Similarly, the U.S. will also pass the halfway mark this year, according to the latest eMarketer estimates [...]

2017-10-27T17:11:42+00:00June 29th, 2014|Digital Marketing, Mobile Marketing, Online Marketing|

Social Media Gaining Popularity in B2C Content Marketing

As we welcome this new month of November it becomes difficult to not acknowledge that 2013 is starting to draw its close. Every year sees many unique trends and the world of digital marketing is no exception. A survey conducted by the Content Marketing Institute (CMI) and MarketingProfs found that the use of content marketing [...]

SEO, No BS: Four Things to Avoid

Search Engine Optimization Welcome to our two-part series on SEO. Today, we’re going to discuss four things you should avoid when doing SEO. But first… What is SEO? SEO stands for Search Engine Optimization. It’s the process of getting traffic to your website from free (also known as “organic” or “natural”) listings [...]

2017-10-27T17:19:29+00:00September 23rd, 2013|Branding, Digital Marketing, Online Marketing, Search Marketing|

Implementing Marketing Attribution

If you’ve been following our series on marketing attribution, you’ve read our Introduction, you’re familiar with the Three Benefits and you’re also aware of the Three Potential Pitfalls and how to overcome them. So now what? If we've piqued your interest and you want to implement marketing attribution, read on! You probably won't be surprised [...]

Three Potential Pitfalls of Marketing Attribution (and how to avoid them!)

By now you’ve hopefully read Introduction to Marketing Attribution as well as Three Benefits of Marketing Attribution. You may or may not have noticed, we’re pretty big fans. But what series would be complete without having a look at the other side of the coin? Our clients are wonderfully unique. We work with everyone from [...]

Three Benefits of Marketing Attribution

If you read our Introduction to Marketing Attribution, you have an idea of what it is and why it’s the next step in marketing strategy...important stuff! In this post we’ll get down to what you really want to know: what can marketing attribution do for your business? Marketing money goes where it's most effective In [...]