General Marketing

/General Marketing

Will Marketers Ever Grasp Social ROI Measurement?

Management matters: There's something missing for social media marketers There's a lot of noise in the digital world. For marketers to create, establish, build and maintain a social media presence and following, it takes a matrix of methods. There's a disconnect in measuring social ROI Nearly nine in 10 U.S. companies with 100+ employees used [...]

2017-10-27T17:04:48+00:00 September 9th, 2015|Digital Marketing, General Marketing|

10 Tips on growing client base through Facebook Advertising

Here's How You Can Use Facebook Ads To Grow Your Fan Base. The process of creating Pay Per Click (also known as PPC) Facebook Advertisements can be rather daunting due to the fact that you are not only dealing with simple keyword-targeted ads. On Google Pay Per Click for example, you simply create a list of keywords that [...]

Implementing Marketing Attribution

If you’ve been following our series on marketing attribution, you’ve read our Introduction, you’re familiar with the Three Benefits and you’re also aware of the Three Potential Pitfalls and how to overcome them. So now what? If we've piqued your interest and you want to implement marketing attribution, read on! You probably won't be surprised [...]

Three Potential Pitfalls of Marketing Attribution (and how to avoid them!)

By now you’ve hopefully read Introduction to Marketing Attribution as well as Three Benefits of Marketing Attribution. You may or may not have noticed, we’re pretty big fans. But what series would be complete without having a look at the other side of the coin? Our clients are wonderfully unique. We work with everyone from [...]

Three Benefits of Marketing Attribution

If you read our Introduction to Marketing Attribution, you have an idea of what it is and why it’s the next step in marketing strategy...important stuff! In this post we’ll get down to what you really want to know: what can marketing attribution do for your business? Marketing money goes where it's most effective In [...]

The Importance of Monitoring Your Business Name

Have you searched online for your business recently? Using search engines to track your business name online allows you to stay up-to-date with what your customers see when they search you, and what they might be posting online in regards to your business. It is important you remain informed through a careful review of the various [...]

Trans-Canada Advertising Agency Has 50th Annual Conference

Canada’s oldest and largest network of Canadian advertising and marketing communication agencies, the Trans-Canada Advertising Agency Network (T-CAAN), celebrated its 50th year in June and held its Annual Conference in Victoria, B.C.- May 30th to June 3, 2012.  This was also the first time that T-CAAN has met in Victoria. Whitehead Agency Group a long-standing [...]

2017-10-27T18:08:13+00:00 June 4th, 2012|General Marketing|