Online Marketing

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How Technology Is Shaping the Future of Healthcare

Patient demand for a more seamless, immersive, and convenient healthcare experience has pushed providers to adopt new technologies and digital avenues that support patients long after they have left the medical office. Whereas past budgets were devoted to hospital infrastructure and clinical output, today’s consumer-driven healthcare system relies on new investments in consumer-friendly technologies to [...]

2018-11-02T09:39:37+00:00 November 2nd, 2018|Digital Marketing, General Marketing, Online Marketing|

Canada Neck and Neck with U.S. on Social Network Penetration

The North American social networking penetration is almost evenly spread across the continent. According to eMarketer’s estimate, this year, 68% of internet users in Canada will use social networks, in comparison to 68.6% in the U.S. The penetration rates will continue to vary for the following four years by, at most, 0.7%, according to the [...]

2018-04-19T13:48:52+00:00 April 11th, 2018|Digital Marketing, Online Marketing, Social Media|

Mobile Device Usage Increasing For Healthcare Professionals

You May Start Noticing An Increase In Mobile Devices At The Doctor's Office. While many patients have gotten used to the presence of computers and laptops in doctors’ offices, research suggests that they will also start noticing an increase in mobile devices. A study conducted by EPG Health Media in 2016 states that 99% of [...]

2018-04-19T13:47:05+00:00 March 30th, 2018|Digital Marketing, Mobile Marketing, Online Marketing|

Top 5 Ways to make the most out of Google Analytics

The name Google Analytics has become synonymous with free web analytics tools. If, like many business owners, Google Analytics (or GA) is your tracking dashboard of choice, you may have been overwhelmed the first time you logged in due to the sheer amount of data and reports available to you. We would have to agree with Vertical Response's [...]

2018-04-19T13:43:21+00:00 February 26th, 2018|Digital Marketing, Online Marketing, Search Marketing|

What Are Customers Saying About Your Brand Online?

Your organization’s reputation is an intangible asset. It’s imperative to have a good one, yet it’s so tough to measure. So how do you find out what people are saying about your business? Start by monitoring your business name online. Search for your company name. You may find praise, or you may find negative reviews. [...]

2018-04-19T13:39:54+00:00 January 28th, 2018|Branding, Online Marketing|

Marketing to Healthcare Influencers

Reach Your Audience With The Power of Influencers. This isn’t the first time that we’re hearing about how influencer marketing is a powerful business strategy. Instead of targeting one specific audience with their messages, businesses can reach out to key influencers in their industries to act as spokespeople for their brands. It’s been utilized [...]

2018-03-23T03:09:34+00:00 October 12th, 2017|Digital Marketing, General Marketing, Online Marketing, Social Media|

Introduction to Inbound Marketing: Why It’s Your New Secret Weapon

Marketing has undergone a makeover. Don’t believe us? Just look around. Gone are the days of flyers slipped into your mailings. Practically everyone has an ad blocker to stop annoying pop-ups. And data shows us that 86% of people skip television ads — so it’s not just your mother pressing “mute” at commercials. But while [...]

2017-10-27T15:38:02+00:00 December 1st, 2016|Content Marketing, Online Marketing, Search Marketing|

How Google Analytics Can Help Your Brand Grow

Metrics. Analytics. Measuring results. Do you cringe when you hear these terms? Hey, we get it. Google Analytics can be hard to understand, and digging through pages of numbers can be a slog. But let us tell you: setting up a solid, advanced Google Analytics page is key to understanding how your website performs and [...]

How to Use #Hashtags to Increase Your Online Presence

Hashtags Aren't Just For Twitter Anymore. Using hashtags strategically and consistently can increase your online presence or that of your business, event or cause. Here are four of our favourite #hashtag Twitter statistics that highlight why hashtags are essential for creating and tracking online presence: Tweets with hashtags get double the engagement 78% brand engagement [...]

Patient Feedback vs. Site Metrics: What Do Execs Prefer?

Do You Know How To Measure Your Marketing Success? Almost half of executives are unsure how to measure marketing success. According to a March 2016 survey by True North Custom, nearly 80% of US healthcare executives use website traffic as a tool to measure content marketing success. Second was time spent on website (57.1%) followed [...]