Online Marketing

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The Time for Social Media in Healthcare Is Now

Healthcare Brands Need To Focus On Building Their Online Presence. As digital communications become more and more integrated into our healthcare marketing, brands are more clearly beginning to recognize social media’s potential to improve the patient experience and the bottom line. Consequently, the time for active engagement is now. Social media — it’s a proven [...]

Why Local SEO Is More Important than Ever

Optimized, top-ranking local SEO is paramount for all doctors, dentists and other healthcare brands that have a brick-and-mortar office or clinic. With mobile searches now surpassing desktop searches, it only makes sense that your business should be incorporating local SEO. Highly targeted, local SEO helps to position brands in front of the right customers at [...]

How Effective Is Your Website?

Your Website is a Vital Component of a Meaningful Online Presence. Ensuring that it is effective and up to date is key to helping your brand stand out and be found online. Redeveloping a corporate website can feel like a substantial undertaking but since your website (both desktop and mobile) is valuable to lead generation, building [...]

2018-03-25T19:13:23+00:00February 25th, 2016|Branding, Digital Marketing, Mobile Marketing, Online Marketing|

Healthcare Marketing: Taking An Omnichannel Approach To Targeting Gen-X

Let's Look At How To Market To The Self-Reliant Patient. According to a new eMarketer report, “Healthcare Marketing to Generation X: Helping the ‘Self-Reliant’ Find Something to Depend Upon,” Gen-Xers are a uniquely powerful consumer group that is not to be overlooked. According to this report, Gen-Xers will become even more important to healthcare marketers [...]

Teens, Tech and Healthcare: Millennium Generation Turns to Google for Answers

Teens, Tech and Healthcare: Millennium Generation Turns to Google for Answers In today's ever-evolving technical landscape, it's no surprise that the millennium generation's digitally tapped-in teens turn to searching online for health information. A recent poll conducted by GfK for Northwestern University showed 25% of U.S. teens stating they obtained “a lot” of health-related information [...]

2018-03-26T15:41:05+00:00August 25th, 2015|Online Marketing, Search Marketing|

10 Tips on growing client base through Facebook Advertising

Here's How You Can Use Facebook Ads To Grow Your Fan Base. The process of creating Pay Per Click (also known as PPC) Facebook Advertisements can be rather daunting due to the fact that you are not only dealing with simple keyword-targeted ads. On Google Pay Per Click for example, you simply create a list of keywords that [...]

Interview with Google and global digital mobile marketing guru

Mobile Introduces Amazing New Opportunities For Measuring Marketing Success. Google recently interviewed Kerri Smith, the Director of Mobility at iProspect,  about the importance and unique opportunity of mobile marketing. Increasingly there is a need to redefine your direct response marketing strategies for mobile in order to more accurately measure the success of mobile campaigns. Retail brands were the [...]

Majority to Access Web via Mobile Phone in Canada

Almost two-thirds of web consumers will be mobile-phone internet users by 2018 in Canada. More than half of the overall Canadian population will use the internet on their mobile phones at least monthly this year, according to eMarketer. Similarly, the U.S. will also pass the halfway mark this year, according to the latest eMarketer estimates [...]

2017-10-27T17:11:42+00:00June 29th, 2014|Digital Marketing, Mobile Marketing, Online Marketing|

Social Media Gaining Popularity in B2C Content Marketing

As we welcome this new month of November it becomes difficult to not acknowledge that 2013 is starting to draw its close. Every year sees many unique trends and the world of digital marketing is no exception. A survey conducted by the Content Marketing Institute (CMI) and MarketingProfs found that the use of content marketing [...]

SEO, No BS: Four Things to Avoid

Search Engine Optimization Welcome to our two-part series on SEO. Today, we’re going to discuss four things you should avoid when doing SEO. But first… What is SEO? SEO stands for Search Engine Optimization. It’s the process of getting traffic to your website from free (also known as “organic” or “natural”) listings [...]

2017-10-27T17:19:29+00:00September 23rd, 2013|Branding, Digital Marketing, Online Marketing, Search Marketing|