Search Marketing

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Teens, Tech and Healthcare: Millennium Generation Turns to Google for Answers

Teens, Tech and Healthcare: Millennium Generation Turns to Google for Answers In today's ever-evolving technical landscape, it's no surprise that the millennium generation's digitally tapped-in teens turn to searching online for health information. A recent poll conducted by GfK for Northwestern University showed 25% of U.S. teens stating they obtained “a lot” of health-related information [...]

2018-03-26T15:41:05+00:00 August 25th, 2015|Online Marketing, Search Marketing|

Interview with Google and global digital mobile marketing guru

Mobile Introduces Amazing New Opportunities For Measuring Marketing Success. Google recently interviewed Kerri Smith, the Director of Mobility at iProspect,  about the importance and unique opportunity of mobile marketing. Increasingly there is a need to redefine your direct response marketing strategies for mobile in order to more accurately measure the success of mobile campaigns. Retail brands were the [...]

SEO, No BS: Four Things to Avoid

Search Engine Optimization Welcome to our two-part series on SEO. Today, we’re going to discuss four things you should avoid when doing SEO. But first… What is SEO? SEO stands for Search Engine Optimization. It’s the process of getting traffic to your website from free (also known as “organic” or “natural”) listings [...]

2017-10-27T17:19:29+00:00 September 23rd, 2013|Branding, Digital Marketing, Online Marketing, Search Marketing|

Implementing Marketing Attribution

If you’ve been following our series on marketing attribution, you’ve read our Introduction, you’re familiar with the Three Benefits and you’re also aware of the Three Potential Pitfalls and how to overcome them. So now what? If we've piqued your interest and you want to implement marketing attribution, read on! You probably won't be surprised [...]

Three Potential Pitfalls of Marketing Attribution (and how to avoid them!)

By now you’ve hopefully read Introduction to Marketing Attribution as well as Three Benefits of Marketing Attribution. You may or may not have noticed, we’re pretty big fans. But what series would be complete without having a look at the other side of the coin? Our clients are wonderfully unique. We work with everyone from [...]

Three Benefits of Marketing Attribution

If you read our Introduction to Marketing Attribution, you have an idea of what it is and why it’s the next step in marketing strategy...important stuff! In this post we’ll get down to what you really want to know: what can marketing attribution do for your business? Marketing money goes where it's most effective In [...]

The Importance of Monitoring Your Business Name

Have you searched online for your business recently? Using search engines to track your business name online allows you to stay up-to-date with what your customers see when they search you, and what they might be posting online in regards to your business. It is important you remain informed through a careful review of the various [...]