Social Media

/Social Media

Canada Neck and Neck with U.S. on Social Network Penetration

The North American social networking penetration is almost evenly spread across the continent. According to eMarketer’s estimate, this year, 68% of internet users in Canada will use social networks, in comparison to 68.6% in the U.S. The penetration rates will continue to vary for the following four years by, at most, 0.7%, according to the [...]

2018-04-19T13:48:52+00:00 April 11th, 2018|Digital Marketing, Online Marketing, Social Media|

7 Tips for Posting to Social Media

Make Sure You Always Send the Right Message on Social Media. What makes a social media post successful? It’s a question that many marketers have asked themselves before. Posting to social media can sound like a breeze, but maintaining a presence and fostering engagement can be a challenge for even the largest corporation. In [...]

2018-03-23T02:44:45+00:00 October 31st, 2017|Social Media|

Marketing to Healthcare Influencers

Reach Your Audience With The Power of Influencers. This isn’t the first time that we’re hearing about how influencer marketing is a powerful business strategy. Instead of targeting one specific audience with their messages, businesses can reach out to key influencers in their industries to act as spokespeople for their brands. It’s been utilized [...]

2018-03-23T03:09:34+00:00 October 12th, 2017|Digital Marketing, General Marketing, Online Marketing, Social Media|

How to Use #Hashtags to Increase Your Online Presence

Hashtags Aren't Just For Twitter Anymore. Using hashtags strategically and consistently can increase your online presence or that of your business, event or cause. Here are four of our favourite #hashtag Twitter statistics that highlight why hashtags are essential for creating and tracking online presence: Tweets with hashtags get double the engagement 78% brand engagement [...]

The Time for Social Media in Healthcare Is Now

Healthcare Brands Need To Focus On Building Their Online Presence. As digital communications become more and more integrated into our healthcare marketing, brands are more clearly beginning to recognize social media’s potential to improve the patient experience and the bottom line. Consequently, the time for active engagement is now. Social media — it’s a proven [...]

7 Key Strategies to Build Your Healthcare Brand in 2016

Optimize Your Website for Mobile Devices The average consumer checks his or her mobile device approximately 150 times a day. With more than 50% of all Internet activity currently taking place on phones and tablets it is imperative to have a website that is optimized for mobile. 7 Key Strategies to Build Your Healthcare Brand in [...]

Healthcare Marketing: Taking An Omnichannel Approach To Targeting Gen-X

Let's Look At How To Market To The Self-Reliant Patient. According to a new eMarketer report, “Healthcare Marketing to Generation X: Helping the ‘Self-Reliant’ Find Something to Depend Upon,” Gen-Xers are a uniquely powerful consumer group that is not to be overlooked. According to this report, Gen-Xers will become even more important to healthcare marketers [...]

10 Tips on growing client base through Facebook Advertising

Here's How You Can Use Facebook Ads To Grow Your Fan Base. The process of creating Pay Per Click (also known as PPC) Facebook Advertisements can be rather daunting due to the fact that you are not only dealing with simple keyword-targeted ads. On Google Pay Per Click for example, you simply create a list of keywords that [...]

Social Media Gaining Popularity in B2C Content Marketing

As we welcome this new month of November it becomes difficult to not acknowledge that 2013 is starting to draw its close. Every year sees many unique trends and the world of digital marketing is no exception. A survey conducted by the Content Marketing Institute (CMI) and MarketingProfs found that the use of content marketing [...]

Three Potential Pitfalls of Marketing Attribution (and how to avoid them!)

By now you’ve hopefully read Introduction to Marketing Attribution as well as Three Benefits of Marketing Attribution. You may or may not have noticed, we’re pretty big fans. But what series would be complete without having a look at the other side of the coin? Our clients are wonderfully unique. We work with everyone from [...]