Search Engine Marketing

///Search Engine Marketing
Search Engine Marketing 2017-10-29T00:23:15+00:00

SEARCH ENGINE OPTIMIZATION (SEO)

It is estimated that over 80% of consumers and patients use online search first. Can they find you? If they can’t, how will they be able to choose you over the competition?

Through the process of search engine optimization (SEO), we can significantly enhance your webpage’s relevance and ranking by making it easier to read by search engines’ crawling and indexing software. As a result, we can increase your online visibility leading to increased traffic.

Learn More: Download Our Free Marketing Guide “7 Important Trends in SEO for 2016”

Too Much SEO Is Not Better.
Better SEO Is Better!

Getting a website recognized and ranked highly by the major search engines is a complex undertaking. Google alone looks at over 200 different unique signals or ranking factors to determine the relative importance of a page. Adequately addressing all of these ranking factors requires a mix of strategies from on-page optimization to off-page link building. Building SEO also takes time. It is intended to be a gradual and organic process. If you try to rush the process by implementing a concentration of tactics, you will likely signal to the search engines that you are trying to circumvent the natural process, which will result in your website being penalized and demoted in search rankings or, at worst, shut down.

Proven Best SEO Practices

We incorporate SEO best practices from the very beginning when developing a new site. This involves everything from using SEO-friendly architecture to quality, keyword-rich content relevant to your brand, and ensuring proper tagging and naming conventions are used for all on-page components. Best practices for SEO also include effective social media integration, such as making use of Google+ features and consistency across all channels. SEO is a process that’s constantly evolving as new trends and platforms emerge.

Our Approach to Organic Search Engine Optimization Includes:

  • Keyword Analysis
  • Competitor + Keyword Research
  • Visitor Tracking
  • On-Page Activities
  • Code Enhancement
  • Content Enhancement
  • Link Enhancement
  • Complete Reporting