Web Analytics

Web Analytics 2018-02-11T21:51:19+00:00

You Can’t Improve What You Can’t Track:
The Importance of Web Analytics

We use cutting-edge analytics to make informed decisions about your marketing strategies. This eliminates guesswork and helps uncover hidden opportunities to improve your marketing and maximize ROI. Beyond counting just clicks, up to 500 crucial key performance indicators are tracked in real time – all in a single marketing dashboard.

data-driven marketing at Whitehead Agency Group

the science of marketing

How Data Analyitics Work

Web analytics refer to the broad array of online measurement tools used to determine how best to attract, hold and convert web traffic from just “looking” to performing a desired action, such as making a purchase, booking an appointment or subscribing to a newsletter, as cost effectively as possible.

Web analytics help identify possible roadblocks that may be distracting visitors and diluting their focus, decreasing the chances of a desired conversion occurring. Web analytics provide common metrics such as drop-offs, time spent, and clickstream path, the direction a visitor takes as they travel through your page. These insights can greatly improve how you structure your website and help optimize sales and revenue. With robust web analytics functions in place, not only is it possible to design better digital marketing campaigns on the front end, but also to re-engineer them continuously to improve back-end results.

Advanced Digital Strategies

With web analytics, we take the guesswork out of your marketing strategy. Our analytics experts will help you uncover the information you need to make better business decisions and highly precise advance digital marketing campaigns. With our help, you can:

  • Gather and assess digital campaign data in real time
  • Uncover insights on your audience to understand their interests and behaviour
  • Track keyword ranking
  • Identify top-performing content
  • Optimize your website and campaigns to drive your bottom line
  • Measure your ROI to maximize your results and budget