Online Ad Spending to Surpass Print for First Time in History

//Online Ad Spending to Surpass Print for First Time in History

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tempAs you sit in front of your laptop, tablet or smartphone, take a moment as you click and read and click to let it sink in that not only is history being made, but with your online activity, you’re helping to make it. And not just any type of history­—advertising history.

According to a study released by eMarketer, online advertising is expected to generate $39.5 billion in sales in 2012, a 23.3% increase from 2011. What makes that staggering sum even more notable is that only $33.8 billion will be spent on print ads. Yes, that’s a relative “only” in that last sentence, but still. Businesses will be spending more on online ads than print ads this year for the first time ever.

From where we’re sitting, this leaves you with two distinct opportunities for your advertising this year. Online is obviously a good place to be. It’s where everyone else is, so you should probably carve out a spot there as well. Supplement an online ad spend with a great desktop website, an efficient mobile one, and an interactive social media presence and that could be all you need.

It could be.

If you’re looking for a way to stand out this year, we can’t think of a better way than with a vivid, engaging print ad or mailing. And since you’re on our blog, which you got to by coming to our website, you probably know how we feel about standing out.

Whitehead Agency Group is a leading Toronto, Ontario, healthcare marketing agency with over 25 years of specialized health and wellness experience.

Start profiting from the new age of consumer-driven healthcare with marketing that clicks. Contact us today at (416) 365-6884 or by emailing us at hello@waginc.ca to arrange a complimentary, no-obligation review of your current marketing.

2017-10-27T18:11:50+00:00 March 1st, 2012|Online Marketing|