Project Description

The Agency helped introduce the services of Western New York’s largest plastic surgery group practice to the Greater Toronto Area. A print media campaign was developed consisting of fractional page advertisements for a highly targeted community in women’s and anti-aging publications.

The Agency was also asked to help coordinate the local marketing communications. Activities included: strategy, creative development, print and TV advertising, development of a new responsive website and ongoing patient communications, which consisted of direct mail and newspaper inserts.