Integrated Marketing Campaign Added: Jan. 17, 2015
The Agency helped introduce the services of Western New York’s largest plastic surgery group practice to the Greater Toronto Area. A print media campaign was developed consisting of fractional page advertisements for a highly targeted community in women’s and anti-aging publications. The Agency was also asked to help coordinate the local marketing communications. Activities included: [...]
The Agency helped boost the visibility of a prominent Southern Ontario full-service cosmetic surgery clinic through a rebranding effort and a focused communications effort. Agency activities included: new website, patient communications and ongoing print advertising.
The Agency helped position a prominent Toronto dentist who wanted to concentrate his dental practice on performing dental implant procedures. Agency involvement included: all aspects of branding from logo through to the development of all practice paper products (business card, letterhead, presentation folder, referral pad, etc.). The Agency also wrote and produced an informative eight-page [...]
To help a mid-Toronto hearing clinic stand out from a sea of competition, the Agency developed an integrated communications strategy and the new positioning of “Sound Advice for Better Hearing.” As part of the communications effort, a high-impact newspaper insert was developed to effectively reach its local market and generate consultations and new patients. The [...]
The Agency was instrumental in the introduction of a Canadian biotech that had developed a line of rapid test kits for various infectious disease (i.e., HIV, hepatitis, TB). The Agency developed all product information, including trade and end-user brochures and product packaging. A series of high-impact trade advertisements were used to create brand awareness and [...]
The Agency was invited to Jamaica, W.I., to consult on the marketing of a new eco-tourism resort and spa. Agency activities included: strategy, branding, website development and social media planning. A mobile-optimized website was developed to assist in reaching a mobile market.
The Agency rebranded a professional services consultancy, which specializes in managing dental practices. Agency activities included: strategy, website development, development of a new brochure and implantation of direct mail. A mobile-optimized website was developed to assist in reaching a mobile market.