So what are “Keywords”? The basic thing you need to know is that they are simply words and phrases people are searching for on search engines to locate the information they wish to obtain. Websites need to have appropriate keywords which are targeted to the product the site is trying to sell or promote in order for the search engines to be able to find it. Without keywords the search engines will not be able to “find” the site and thus can not index it to their databases. The website will become lost in the vast network of cyberspace and will never be seen by anyone. It is therefore extremely important to give careful consideration to the keywords that will be integrated into the website. Without this your SEO efforts will be wasted and will not yield the results you wish to achieve.
The first step is to clearly identify the phrases or words that most people will use to locate sites that are similar to yours. In order to do this there are numerous websites that offer keyword research tools. Some of these are paid sites and some are free. Other webmasters use analytic tools to identify a list of good keywords. A simple brainstorming session can often yield an extremely useful list of keywords that can be used.
It is important to remember that some industries are highly competitive and that the keywords for those industries may have become completely saturated. This is part of the reason why it is a good idea to establish a unique niche, something that will help set your site apart from others in the field. As an example, someone who is searching for earrings will get about 221,000,000 sites returned whereas a search for toddler earrings will return about 10,500,000 sites. Thus, it is easy to see that the more specific you can be with your keyword phrases, the more chances you will have for higher search engine rankings.
Once all the keywords have been chosen, they should be incorporated into the site and should appear in the page titles, all the descriptions and tags and the content of the body. This information will allow the search engines to properly index the site and give the site a higher ranking. It is important to note, though, that Google and many of the other larger search engines no longer look at keyword meta tags because in the past too many unethical webmasters packed their sites with keywords that were irrelevant in the hope of giving their page rankings a boost. Hence, the release of the Panda.
It is always best to keep in mind the way in which search engines spiders crawl a site when considering your keyword usage.
Whitehead Agency Group is a leading Toronto, Ontario, healthcare marketing agency with over 25 years of specialized health and wellness experience.
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