The North American social networking penetration is almost evenly spread across the continent.

According to eMarketer’s estimate, this year, 68% of internet users in Canada will use social networks, in comparison to 68.6% in the U.S.




The penetration rates will continue to vary for the following four years by, at most, 0.7%, according to the estimate.

Since the overall rate of internet penetration is lower in Canada, slightly fewer consumers in Canada will use social networks — at 53% of the overall population this year, compared to 54.1% of the U.S. population. These figures will remain in a tight range through the next four years (up to 2018).

In total,  88.4% of social network users will visit Facebook monthly this year across the region. For Canada, the social networking site user penetration is nearly 5 points higher than in the U.S., which signifies a small but persistent difference in Facebook’s popularity across the border throughout the four-year forecast period.

As the user penetration of Facebook continues growing in Canada, it’s always a good idea to maintain and further develop your business’ social media!  Whitehead Agency Group, with over 25 years of experience with everything from proven, traditional marketing tactics to the latest digital strategies, can help you stand out from your competition and build your brand!

Whitehead Agency Group is a leading Toronto, Ontario, healthcare marketing agency with over 25 years of specialized health and wellness experience.

Start profiting from the new age of consumer-driven healthcare with marketing that clicks. Contact us today at (416) 365-6884 or by emailing us at to arrange a complimentary, no-obligation review of your current marketing.