The Demand For Digital Healthcare Services Is On The Rise.
Performing an online search for health information is almost de rigueur in Canada, just as it is in many developed internet markets. According to the Harris/Decima polling done for Canada Health Infoway, almost 75% of internet users searched the web for health information as of September 2013, while 15% used a mobile health app.
Interestingly, the report showed that the most desired health function on the web was the ability to access medical lab results and electronic health records (EHRs) securely online — in fact, more than six in ten internet users reported that they would like to access this information digitally. Another popular wish was to make doctor’s appointments online (the survey showed that61% of internet users wish to do so) .
These surveys demonstrate that, although the overall usage of these services is lower at the moment, there is high demand for digital healthcare services in Canada.
Whitehead Agency Group is a leading Toronto, Ontario, healthcare marketing agency with over 25 years of specialized health and wellness experience.
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