{"id":975,"date":"2024-10-11T15:50:12","date_gmt":"2024-10-11T15:50:12","guid":{"rendered":"https:\/\/wagwebdev.ca\/waginc\/?post_type=portfolio&#038;p=975"},"modified":"2024-10-11T15:50:34","modified_gmt":"2024-10-11T15:50:34","slug":"city-dental-center","status":"publish","type":"portfolio","link":"https:\/\/waginc.ca\/?portfolio=city-dental-center","title":{"rendered":"City Dental Center"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Agency rebranded a prominent dental practice in Toronto\u2019s East End. The practice suffered from an outdated image, poor exterior signage and a website that was built with Flash and featured poor navigation, all of which was inhibiting growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agency activities included: strategy, branding, logo development and application to exterior signage and staff uniforms. It also included development of new stationary and patient information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almost immediately after the installation of the new signage and implementation of the new website, people in the neighbourhood started coming in asking \u201cif they were new,\u201d and more importantly, they began booking appointments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subsequently, the Agency implemented local outdoor advertising (subway posters) and launched a local direct mail effort to build top-of-mind awareness and patient consultations<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"930\" height=\"275\" src=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc1c.jpg\" alt=\"\" class=\"wp-image-979\" srcset=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc1c.jpg 930w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc1c-300x89.jpg 300w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc1c-768x227.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"930\" height=\"275\" src=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/old-city-dental-branding.jpg\" alt=\"\" class=\"wp-image-980\" srcset=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/old-city-dental-branding.jpg 930w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/old-city-dental-branding-300x89.jpg 300w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/old-city-dental-branding-768x227.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"930\" height=\"525\" src=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc2c.jpg\" alt=\"\" class=\"wp-image-981\" srcset=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc2c.jpg 930w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc2c-300x169.jpg 300w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc2c-768x434.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"525\" src=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc3c.jpg\" alt=\"\" class=\"wp-image-982\" srcset=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc3c.jpg 930w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc3c-300x169.jpg 300w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc3c-768x434.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"525\" src=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc4c.jpg\" alt=\"\" class=\"wp-image-983\" srcset=\"https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc4c.jpg 930w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc4c-300x169.jpg 300w, https:\/\/waginc.ca\/wp-content\/uploads\/2024\/10\/cdc4c-768x434.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n","protected":false},"featured_media":978,"template":"","meta":{"_acf_changed":true},"class_list":["post-975","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>City Dental Center - Whitehead Agency Group<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"City Dental Center - Whitehead Agency Group\" \/>\n<meta property=\"og:description\" content=\"The Agency rebranded a prominent dental practice in Toronto\u2019s East End. 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