The growing relationship between business and mobile websites.
According to Google, over the past two years alone, mobile search traffic has increased five-fold. In a Google Analytics article entitled “Mobile Websites vs. Responsive Design: What’s the right solution for your business?” Associate Product Marketing Manager Jessica Sapick writes that recently many businesses have been confused about responsive design and whether they should use it.
Responsive design is a website design technique that allows you to create a single website that will adapt to the device on which it’s being viewed; whether that’s a laptop, smartphone or tablet. Rather than designing separate websites for each device that views your site, a website built with responsive design will automatically resize for different devices, but it is up to you to prioritize the content that matters most to the mobile user.
For example, a mobile user might need to quickly find your phone number or directions, whereas a tablet user might want a simpler way to make couch-surfing purchases. A site built using responsive design could prioritize click-to-call and click-to-map buttons, while the tablet site would focus on simplifying the shopping cart.
Choosing to alter your website to include responsive design would not necessarily mean building your website again from scratch. Having a sophisticated web developer on your team means the ability to adapt an existing site with responsive design. Your website would maintain the same URL for desktop, mobile, and tablets. When building a separate mobile-optimized site, typically there is a different mobile URL, but the users will be taken there automatically as long as your desktop site is enabled with the auto-redirect code.
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