Now we’re not accusing you of annoying anyone. Really. Other than your spouses, children, and neighbours. We’re assuming. Mostly because we annoy our spouses, children, and neighbours too. No big deal. But annoying current or prospective customers and clients on social media? Big deal. Big, BIG deal.

Aside from all the general good advice for behaving oneself on social media (be polite, be respectful, stop posting Gangnam Style), we have three rules for how to win clients and influence consumers. Stray from them at your peril.

Limit your posts. If you, as your business, are posting more than once per day on Facebook or tweeting more than three to five times per day on Twitter, you need to check yourself. Heck, if you’re posting more than that as an individual you need to check yourself. Everyone likes a light snowfall. Nobody’s a fan of an avalanche. Deluging people is a great way to get unfollowed.

(Now, there is an exception to this rule. If you are directly interacting with people, responding to questions or comments or simply saying thanks, that doesn’t count. Do that as much as possible.)

Create Quality Content. Now that you know how little you’re supposed to be posting, you need to make those posts count. Let’s say you’re making three Facebook posts per week. That’s three chances to win folks over and get them excited about your business. “Hey guys! Who else likes apple cobbler?” is just not going to do it. Unless you’re a bakery, in which case we, uh, we like apple cobbler. (If you’re in the neighbourhood, drop by).

Be concise, but engaging. Ask a question, share a special offer, or provide useful information relating to your field, like a how-to with one of your best products.

Don’t try to dupe anyone. It’s tempting, isn’t it? For a couple extra bucks you could get to the top on Twitter with a Promoted Tweet, or reach a much bigger audience on Facebook with a Sponsored Story.


According to a MediaBrix survey, over half of social media users who saw a Sponsored Story or Promoted Tweet thought they were misleading. Worse yet, of those who found them misleading, 72% who had been fooled on Facebook either felt the same way or worse about the brand afterwards, while 62% said the same about being misled by a Promoted Tweet.

Whitehead Agency Group is a leading Toronto, Ontario, healthcare marketing agency with over 25 years of specialized health and wellness experience.

Start profiting from the new age of consumer-driven healthcare with marketing that clicks. Contact us today at (416) 365-6884 or by emailing us at to arrange a complimentary, no-obligation review of your current marketing.