Search Engine Marketing
Optimizing your website to rank higher in organic search engine results.
Search Engine Marketing
It is estimated that over 80% of consumers and patients use online search first. Can they find you? If they can’t, how will they be able to choose you over the competition?
Through the process of search engine optimization (SEO), we can significantly enhance your webpage’s relevance and ranking by making it easier to read by search engines’ crawling and indexing software. As a result, we can increase your online visibility leading to increased traffic.
Learn More: Download Our Free Marketing Guide “7 Important Trends in SEO for 2016”
Too Much SEO Is Not Better. Better SEO Is Better!
Getting a website recognized and ranked highly by the major search engines is a complex undertaking. Google alone looks at over 200 different unique signals or ranking factors to determine the relative importance of a page. Adequately addressing all of these ranking factors requires a mix of strategies from on-page optimization to off-page link building. Building SEO also takes time. It is intended to be a gradual and organic process. If you try to rush the process by implementing a concentration of tactics, you will likely signal to the search engines that you are trying to circumvent the natural process, which will result in your website being penalized and demoted in search rankings or, at worst, shut down.
Proven Best SEO Practices
We incorporate SEO best practices from the very beginning when developing a new site.
This involves everything from using SEO-friendly architecture to quality, keyword-rich content relevant to your brand, and ensuring proper tagging and naming conventions are used for all on-page components. Best practices for SEO also include effective social media integration, such as making use of Google+ features and consistency across all channels. SEO is a process that’s constantly evolving as new trends and platforms emerge.
Our Multi-Step Approach to Organic Search Engine Optimization Includes:
- Keyword Research
- On-Page SEO
- Content Quality
- Mobile Friendliness
- Page Speed
- Internal Linking
- Backlinks
- Technical SEO
- User Experience (UX)
- Local SEO (where applicable)
- Analytics and Monitoring
Whitehead Agency Group focuses on building brands that help people live healthier, happier lives. We bring healthcare to life through innovative digital healthcare marketing that clicks!
Let's Talk About Your Needs
How can we help you? The easiest way to find out is to talk to us. We would be pleased to set up a brief exploratory, no-cost, no-obligation phone call. Contact us by phone, email or use the form below.