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Top 5 Ways to make the most out of Google Analytics

The name Google Analytics has become synonymous with free web analytics tools. If, like many business owners, Google Analytics (or GA) is your tracking dashboard of choice, you may have been overwhelmed the first time you logged in due to the sheer amount of data and reports available to you. We would have to agree with Vertical Response's [...]

2018-04-19T13:43:21+00:00February 26th, 2018|Digital Marketing, Online Marketing, Search Marketing|

Has Your Website Mastered The Basics Of SEO?

Savvy webmasters know how to achieve the highest Google search rankings. These are achieved through a somewhat complicated process known as search engine optimization. It is what allows some websites to rise to the top of the page in any given search and keep others wasting away close to the bottom. SEO uses keyword research [...]

2018-04-19T13:38:10+00:00January 16th, 2018|Search Marketing|

Current Trends in Healthcare SEO

Have You Been Keeping Up With The Latest SEO Trends? Society has become more digitally savvy than ever before. Research indicates that seventy-two percent of internet users looked online for health information within the past year, while forty-seven percent searched for information about health professionals. Search engine optimization (SEO) helps ensure your practice continues [...]

2018-03-24T02:20:46+00:00August 8th, 2017|Search Marketing|

Digital Ad Spend in the Healthcare Industry

The Way You Spend Your Digital Budget Determines How Many Patients You Attract. With so many different practices out there — not to mention so many differing opinions and DIY diagnosing on the Internet— healthcare providers have to be creative in how they attract referrals and new patients, and how they maintain their current patient [...]

2018-03-24T02:43:22+00:00January 24th, 2017|Digital Marketing, Search Marketing|

Introduction to Inbound Marketing: Why It’s Your New Secret Weapon

Marketing has undergone a makeover. Don’t believe us? Just look around. Gone are the days of flyers slipped into your mailings. Practically everyone has an ad blocker to stop annoying pop-ups. And data shows us that 86% of people skip television ads — so it’s not just your mother pressing “mute” at commercials. But while [...]

2017-10-27T15:38:02+00:00December 1st, 2016|Content Marketing, Online Marketing, Search Marketing|

How to Use #Hashtags to Increase Your Online Presence

Hashtags Aren't Just For Twitter Anymore. Using hashtags strategically and consistently can increase your online presence or that of your business, event or cause. Here are four of our favourite #hashtag Twitter statistics that highlight why hashtags are essential for creating and tracking online presence: Tweets with hashtags get double the engagement 78% brand engagement [...]

7 Key Strategies to Build Your Healthcare Brand in 2016

Optimize Your Website for Mobile Devices The average consumer checks his or her mobile device approximately 150 times a day. With more than 50% of all Internet activity currently taking place on phones and tablets it is imperative to have a website that is optimized for mobile. 7 Key Strategies to Build Your Healthcare Brand in [...]

Why Local SEO Is More Important than Ever

Optimized, top-ranking local SEO is paramount for all doctors, dentists and other healthcare brands that have a brick-and-mortar office or clinic. With mobile searches now surpassing desktop searches, it only makes sense that your business should be incorporating local SEO. Highly targeted, local SEO helps to position brands in front of the right customers at [...]