Creative
Developing big ideas, to help bring your brand to life and stand out.
Creative Services
Emotionally Compelling Healthcare Creative Services that Win Hearts and Minds to Build Long-Term Market Share.
Our custom creative marketing services integrate strategy, creativity, and latest technologies to elevate healthcare brands. Creative and the “big idea” play a crucial role in connecting providers with patients, enhancing brand visibility, and fostering trust in a sector where credible communication is paramount. More importantly, they deliver long-term results and market share.
Here’s a brief overview of our key creative marketing services offering:
Brand Development and Design
Establishing a strong brand identity is vital in the healthcare sector. Our creative marketing services encompass developing a unique brand voice, logo, and overall visual identity that resonates with your target audience. An effective brand strategy helps differentiate a healthcare provider from competitors, instilling confidence and recognition among patients and stakeholders alike.
Digital (and Traditional) Advertising
Online advertising, including pay-per-click (PPC) campaigns and social media ads, allows healthcare brands to target specific audiences based on demographics and interests.
Agency creative marketing services can help design eye-catching ads that effectively communicate the brand’s message and drive traffic to websites or specific service offerings.
Offline, we offer media planning, creative development, placement and management for print, broadcast and outdoor media. Numerous creative awards remind us of our successful work, but what is more important is what comes next.
Content Marketing
Content is king, particularly in healthcare. Our creative marketing services often include the development of informative and engaging content that addresses patient needs, educates about health issues, and promotes services. This can involve blog posts, articles, videos, infographics, and downloadable resources that position the brand as a trusted authority. By providing valuable information, healthcare brands can build trust and rapport with their audience
Social Media Marketing
Social media platforms are powerful tools for healthcare marketing, enabling brands to reach diverse demographics where they actively engage online. Creative services in this area include crafting tailored content for platforms like Facebook, Instagram, LinkedIn, and Twitter. Campaigns can focus on health awareness, patient testimonials, and service highlights, fostering community engagement and facilitating direct communication between healthcare providers and patients.
Search Engine Optimization (SEO)
Healthcare brands must ensure that their websites are easily found by potential patients. SEO involves optimizing website content and structure to rank higher in search engine results. Agency creative marketing services include keyword research, on-page optimization, and developing quality backlinks. By focusing on local SEO, healthcare providers can attract patients in their geographical area, enhancing their visibility and accessibility.
Patient Engagement Strategies
Engaging patients and stakeholders is essential for building lasting relationships and building retention. Our creative marketing services in this area can include developing mobile apps, patient portals, and personalized email campaigns that provide relevant information and foster engagement. Gamification techniques, such as rewards programs for healthy behaviors, can also be employed to motivate and motivate patients actively.
Video Marketing
Video content is a potent medium for storytelling and education. Creative marketing services can involve producing informative videos that explain procedures, introduce healthcare teams, or share patient success stories. These videos can be shared on websites and social media platforms, enhancing viewer engagement and providing a personal touch that builds connection.
Event Marketing
Hosting or participating in health fairs, seminars, and community events offers invaluable opportunities for healthcare brands to engage directly with the community and their key audiences. Our creative marketing services can include event planning, promotion, and organizing activities that encourage interaction and provide valuable health information to attendees.
Promotional Merchandise
We have exclusive access to some 50,000+ unique brandable items. Promotional merchandise provides a tangible link to your brand and can cost-effectively engage your audience.
Direct Mail
Several years ago, we coined the phrase “if you can lick a stamp, you can lick the competition.” While we rarely lick individual stamps anymore, traditional direct mail remains an effective tool, especially when the actual marketing message is video or digital.
Whitehead Agency Group focuses on building brands that help people live healthier, happier lives. We bring healthcare to life through innovative digital healthcare marketing that clicks!
Let's Talk About Your Needs
How can we help you? The easiest way to find out is to talk to us. We would be pleased to set up a brief exploratory, no-cost, no-obligation phone call. Contact us by phone, email or use the form below.