Mobile devices are, increasingly, the go-to choice for web searches, appointment booking, and social interaction of all kinds – the healthcare sector included. Look around you – all those folks looking down at their phone – they are doing all manner of browsing, searching, and reading. All those eyes are now clearly recognized as excellent, even dominant, marketing opportunities.  

Let’s go into some reasons why your healthcare business should take advantage of this very important avenue of communication – mobile marketing – with both your existing clientele and new prospects.

Your Healthcare Business’s Mobile Performance

Your healthcare business has likely put considerable effort into its web presence.  Everyone knows how important a functioning website is these days. You want people to find your healthcare services online, and you want them to use your site’s functionality. It’s very important to remember, however, that lots and lots of your clients and prospects are no longer looking at your business offering from a PC or laptop. People are on the go, and using their mobile device their searches, bookings, and evaluations. That means everything you put online has to be mobile optimized. This includes all of your site’s written content, graphics, and all its functionality, such as inquiries and online booking portals.

If you have not updated your web pages to reflect this reality, you are likely seriously behind the eight-ball, and your competition. 

Mobile Marketing Strategy for Healthcare Services

The best, most popular, and most up-to-date healthcare service providers are not shy about getting their message out to the world. It’s a highly competitive arena, and everyone from the corner clinic to the government agencies are after their piece of the healthcare pie. Your business should be no different.

We’ve already discussed how important mobile devices have become to so many people searching out services of all kinds. Your web presence in this arena is crucial, if you are seeking to attract new customers and maintain or keep your existing ones. So in addition to having web pages which function correctly and attractively on a small screen, you also need to pay attention to getting your message onto those screens. This includes:

  • Being active on social media, so you can convey what services you provide and customer reviews of them
  • Online advertising, such as Google ads at the top of search results
  • Search Engine Optimization (SEO) techniques that help establish your web presence organically

In all of these areas, many healthcare related services are focusing on making their online presence mobile-first. We’ve all seen that mobile device screens are small, but plenty large, nowadays, that they can make a serious positive impact when fully optimized.  

Get Your Mobile Marketing Act Together for Your Healthcare Business

Paying attention to the quality and effectiveness of your business’s web presence, particularly with respect to your mobile marketing effort, can go a long way to:

  • Improving your visibility online
  • Making your customer and prospect interactions a positive experience
  • Increasing your billings

We all know it’s a tough, competitive field – and as mentioned, everyone is playing in it, particularly taking advantage of a strong mobile marketing strategy. Your business should be no different if you are serious about competing in this arena.

About Us

Whitehead Agency Group is a leading healthcare marketing agency, with over 25 years of specialized health and wellness experience. Start profiting from the new age of consumer-driven healthcare with marketing that clicks. Contact us today at (416) 365-6884 or by emailing us at hello@waginc.ca to arrange a complimentary, no-obligation review of your current digital marketing strategy.