About
Whitehead Agency Group
Whitehead Agency Group is a leading Toronto, Ontario, healthcare marketing agency with more that 35 years of specialized healthcare marketing expertise.
We build brands that help people live healthier, happier lives, and bring healthcare to life through innovative digital healthcare marketing that clicks!
Agency Team and Resources
We are master communicators; engaging people is at the heart of what we do. And while our DNA is hard to explain, our results become evident very quickly.
Some of us know technology inside and out. Some of us are wordsmiths and unique storytellers and some of us have unique scientific and healthcare backgrounds. Collectively, we are a highly experienced team capable of developing innovative marketing strategies that deliver big ideas and big results.
Bill Whitehead, M.A.P. | President & Creative Director
Bill has 40+ years progressive experience in the advertising and marketing communications industry and has led Whitehead Agency Group for over two decades. His focus is branding, strategic planning, and creative development. Bill has a rich educational background in health sciences earned at McMaster University and University of Toronto and extensive experience working with a worldwide portfolio of clients in healthcare, medical tourism, and related fields.
In addition, Bill is Past President of the Society of Ontario Advertising Agencies (SOAA), and a regular guest speaker and contributing writer on marketing, technology, and a range of brand communications topics that relate to healthcare. Bill has a particular interest and focus on the application of AI to healthcare; and building brands that help people live healthier, happier lives.
Medical Advisory
We might be the only agency in Canada with a medical advisory. Currently, 35 healthcare professionals comprised of doctors, dentists, nurses, and scientific researchers sit on our advisory board and offer sage advice covering a vast array of healthcare areas. They contribute significantly to our understanding of the patient perspective and to the high-impact healthcare marketing communications strategies Whitehead Agency Group develops.
Process
How We Do What We Do
It is difficult to thoroughly detail what exactly we do as marketing communications, because we never do the same thing twice. Your brand and the challenges it faces are not exactly like anyone else’s, so we avoid cookie-cutter approaches.
Just as important, marketing technology is changing rapidly and quickly transforming healthcare marketing. Some of the accepted ways of motivating and reaching consumers were unheard of even a few years ago. Progress isn’t about to stand still and neither can we.
So instead, we’ll focus on the Agency’s process, which has guided our success for over 35 years. We apply this methodology to every new project we tackle. In short, we diagnose, prescribe, treat, evaluate and re-treat.
Diagnose
We start with a high-level analysis of your website. Using best-in-class tools, we examine two main areas – how well-constructed your website is and any potential technical issues. We then
examine your keyword rankings for the main keywords reflected in your content. This analysis identifies any immediate challenges or deficiencies.
As we dig deeper into evaluating your brand concept, positioning, and your current communications tactics, we rely on our proprietary situation analysis and brand audit, which we have fine-tuned over two decades. We ask lots of questions and challenge preconceived ideas and notions. Through this process we create an accurate portrait of your prospects, growth potential, challenges, and communication requirements.
Prescribe
We then put our collective expertise to work analyzing the situation, identifying opportunities and developing the appropriate strategy. At this stage, we will also often involve our medical advisory.
With the newfound wisdom and insights, we develop an integrated online and offline strategy that reflects what makes you unique and your value proposition to reach the right audience at the right time.
The strategy also serves as the road map for the creative process, with messaging developed for all channels to reflect your brand promise.
Treat
We then initiate the communications plan, often in stages of low-cost tests prior to full implementation.
Evaluate
We leverage the most advanced data analytics available to continuously monitor the communications effort and to evaluate effectiveness and ROI.
Beyond just counting clicks, up to 500 crucial key performance metrics are tracked in real time. We instantly view insights from all marketing channels in a single, intuitive interface.
Re-Treat
With an advanced understanding of how the communications effort is performing, specific tactics can be fine-tuned to maximize results and drive budget efficiencies.
Philosophy ... How We Working with Clients
In an industry that is filled with many large egos, we believe in teamwork. We view the client as a vital part of the creative process. And while we respect each client’s point of view, we know there is one opinion that is even more important — the client’s customer. In the end, there are two things we must always bring to the table: our objectivity and your customer’s perspective.
Additionally,
- We don’t believe that good is ever good enough.
- We don’t believe that big is better. Better is better!
- We believe in outsmarting, not outspending, the competition.
- We believe that big ideas are limited only by our imagination and not by the size of your budget.
- We will never take ourselves too seriously or let our own egos get in the way of the work … or having fun.
- We choose to work for clients who respect the creative process and the contribution we can make to their brand and bottom line.
- We believe in teamwork and see the client as a vital component of the team. We will fight for what we believe in. But we won’t be jerks about it.
- We never forget it is YOUR money.
Whitehead Agency Group focuses on building brands that help people live healthier, happier lives. We bring healthcare to life through innovative digital healthcare marketing that clicks!
Let's Talk About Your Needs
How can we help you? The easiest way to find out is to talk to us. We would be pleased to set up a brief exploratory, no-cost, no-obligation phone call. Contact us by phone, email or use the form below.