It’s estimated that over 80% of people globally have a GPS-enabled mobile device, primarily smartphones. These devices have transformed how people work, play, and interact with online content.
Harnessing these devices from a marketing perspective is a growing necessity. By harnessing user behaviour and location data, mobile targeting makes marketing messages more relevant, boosting campaign effectiveness and delivering an enhanced ROI.
While mobile targeting lets brands precisely reach their audience, it also provides a far better understanding of who their audience is. By analyzing location data, we’re able to determine where they go, what they do, which campaign attracted them, and how far they’re willing to travel to your business.
Just as important, mobile targeting reveals the competitive brands your audience is interacting with. This now makes it possible to steal market share from competitive brands, with compelling messages and no erosion in margins with existing customers.
Mobile users spend an average of 3 hours and 15 minutes on their devices daily, providing brands ample opportunities to engage.
Why We Advocate Mobile Targeting:
- Real-Time Engagement: Mobile targeting creates an ability to connect with customers and prospects when they are active on their devices, either for work or play. As a result, the right message can be delivered at the right time – in real time!
- Location-Based Precision: Mobile targeting lets us deliver the right message based on real-world locations and GPS. This ensures we can deliver your message at your location(s), your competitors, a conference center, a stadium – virtually anywhere.
- Better Behavioural Insights and Research: Analyzing behaviours like browsing patterns or frequently visited locations lets us fine-tune mobile messaging that fits the environment.
Geotargeting – the Magic Ingredient
The magic ingredient behind the success of location-based mobile targeting is geotargeting and specifical geofencing. With geofencing, polygons are carefully constructed and defined around specific plotted locations. These areas are then used to collect and analyze real-time data and movement data from mobile devices.
We access data from close to 300 million unique devices across North America and hundreds of millions more worldwide.
Mobile targeting allows businesses to reach specific demographics based on factors like location, device type, and user behavior, ensuring that marketing messages are delivered to the right audience at the right time.
Reach Your Audience When and Where It Matters Most
In today’s mobile-first world, impactful marketing is about having the right message at the right time and location.
Whitehead Agency Group’s advanced mobile targeting solutions ensure your brand is present when it matters most, whether your audience is on the go, at work, or at play.
Whitehead Agency Group is a boutique, full-service digital marketing agency. Based in Toronto for over 30 years, we excel at building brands that help people live healthier, happier lives, and have a unique understanding of healthcare, travel, and financial services.
At the intersection of big data and human creativity, we ignite innovative ideas by analyzing vast amounts of information to inspire art, design, and problem-solving.
How can we help you? Let’s start with a 30-minute discovery call. Contact us today at (416) 221-8883, by emailing us at Results@WagInc.ca. You’ll walk away with clarity — whether we work together or not.
