Every day, consumers make some 500+ million Google searches looking for a solution to a problem or a recommendation from a trusted source.

Various tactics exist to tap into this traffic. Inbound marketing is the term applied to integrating several of them into a more cohesive, effective online strategy.

Our inbound marketing strategy functions to not only boost web traffic, but also to attract the right type of traffic, engage it and convert it into some form of measurable action, e.g., filling out a form, downloading content, watching a video, clicking on a link, etc.