One of the keys to attracting and keeping quality traffic is targeted content. This is content specially crafted to speak directly to — and engage with — your target market, based on their background, their online behaviour and where they are in the buying process. The ultimate goal of targeted content is to encourage your audience to take the next step and go from website visitors to brand consumers.
We take a two-pronged approach to creating conversion-driven targeted content. The first half of the process belongs to the online marketing analytics. Through a combination of marketing attribution and real-time data analysis, we develop a thorough understanding of who your market is and how they interact with your brand.
Using this information, our creative teams take over to create targeted content that speaks directly to your market; they address the needs and motivations of your audience with the goal of showing them that what you offer is exactly what they want. Through this creative, compelling content, we prompt consumers to form lasting impressions of your brand to keep them coming back and moving ever further through the sales process. This marriage of technology and art is the cornerstone of our digital marketing efforts.