Paid search or pay-per-click (PPC) advertising includes a vast array of text, image, video and rich media formats that can be precisely positioned and scheduled to reach some 85% of all unique Internet users.
Whether users are actively searching for information or simply reading content on their favourite websites, they can be reached. Our ability to effectively target your market extends beyond the desktop to include mobile — smartphones and tablets — while watching a video on YouTube or using a favourite app.
We recommend PPC for overall branding and direct response purposes because it offers:
Better Reach. We have the ability to capture someone’s attention at different points in the buying cycle.
Better Targeting. We can position ads more strategically, with more control over where they’re being displayed (exact geography and time of viewing), as well as what audience we’re reaching and what message (or website) they are receiving.
Better Engagement. We now possess the ability to engage users with increasingly diverse ad formats, enabling us to be more creative and audience specific when designing content.
Most importantly, unlike other forms of advertising, our targeted web marketing campaigns yield immediate results.