Project Description

The Agency was instrumental in the introduction of a Canadian biotech that had developed a line of rapid test kits for various infectious disease (i.e., HIV, hepatitis, TB).

The Agency developed all product information, including trade and end-user brochures and product packaging.

A series of high-impact trade advertisements were used to create brand awareness and promote the VScan line of medical diagnostic test kits to a worldwide market.

The company successfully introduced its VScan line into major international markets, including China, India and Africa.